Founded in Denmark in 1976, Trollbeads (Troldekugler) developed the original charm bead bracelet jewellery concept. The name Trollbeads refers to the first beads designed by Søren Nielsen (Lise Aagaard’s brother) which resembled Troll faces.

Designed by silversmith Søren Nielsen in Denmark in 1976, the very first Trollbeads were quirky silver charms with a hole through the middle that could be strung on a piece of leather.

The beads were originally sold in the jewellery store of Søren’s and Lise’s father (Svend Nielsen) in Copenhagen. In 1987 Lise opened a second store in Lyngby.

In the 1980’s Trollbeads introduced a chain with a lock that could be manually removed and then reattached, making it possible for the end user to experiment with different bead combinations themselves.